Month: September 1989

Baseball Broadcasters Seek to End Restrictions

     Major League Baseball broadcast rights holders, meeting here yesterday to discuss the movement of games from free to cable TV, will seek the elimination of broadcasting restrictions on Wednesday and Sunday nights in ESPN’s four-year contract with baseball to begin in 1990.       John Serrao, chairman of the board for the Association …

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Monday Became 1st Night of Football Era

     When Roone Arledge seized the day—or, to be more precise, seized the night—in 1970, Mondays were transformed forever in America. More than just a successful television series, “Monday Night Football” shifted a nation’s habits, altered its cultural landscape and cemented the burgeoning National Football League as the sport of preference from Washington, D.C., …

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Beathard Places NFL Work on Hold, Will Hold On to Job With Network

     Bobby Beathard is happy in self-exile from pro football management at the moment. From his home in San Diego, the Redskins’ former general manager said yesterday he will honor his one-year contract with NBC Sports regardless of interest in him among NFL clubs and “wait to the end of the season” to determine …

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Thanks to Cable, Window of Opportunity Is Open Wide for the NF

     In the National Football League, the TV apple cart is about to be turned over. Whoever picks up the apples—and they are quite expensive—could determine how viewers get the NFL for years to come.       In an increasingly complex and dizzying sports television universe, the NFL has been an oasis of stability …

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