Broadcast

NBC to Pay $600 Million Over Four Years to NBA

Players’ Salaries Could Average $1 Million       NBC Sports agreed yesterday on a four-year, $600 million contract to televise NBA games beginning next season, snatching the package from longtime carrier CBS and continuing the recent vast escalation in sports rights fees.       The $150-million-a-year price tag marks about a 340 percent increase over …

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Be It a Single Wing or a Chicken Wing, Theismann Says a Mouthful

     I never have been to any of Joe Theismann’s three restaurants in Virginia, but I would imagine a visit goes something like this:       After you park your car, Theismann greets you and comments on the abundant parking. After you check your coat, Theismann talks about the coat-check area. After you are …

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Baseball Broadcasters Seek to End Restrictions

     Major League Baseball broadcast rights holders, meeting here yesterday to discuss the movement of games from free to cable TV, will seek the elimination of broadcasting restrictions on Wednesday and Sunday nights in ESPN’s four-year contract with baseball to begin in 1990.       John Serrao, chairman of the board for the Association …

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