Networks

NBC to Pay $600 Million Over Four Years to NBA

Players’ Salaries Could Average $1 Million       NBC Sports agreed yesterday on a four-year, $600 million contract to televise NBA games beginning next season, snatching the package from longtime carrier CBS and continuing the recent vast escalation in sports rights fees.       The $150-million-a-year price tag marks about a 340 percent increase over …

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Thanks to Cable, Window of Opportunity Is Open Wide for the NF

     In the National Football League, the TV apple cart is about to be turned over. Whoever picks up the apples—and they are quite expensive—could determine how viewers get the NFL for years to come.       In an increasingly complex and dizzying sports television universe, the NFL has been an oasis of stability …

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